Ivy&Lula
Brand Identity & Packaging Design

The Client: Ivy&Lula, a sustainable jewellery brand promising fine, forever adornments made from recycled silver and dipped in 18K gold vermeil to last.

The Problem: Develop a creative strategy to launch Ivy&Lula as a luxe and conscious jewellery brand, presenting it in a fashion brand style. Create an identity and packaging to match.

The Audience: "Boujee Babes" who appreciate conscious luxury.

The Outcome: The Ivy&Lula brand identity embodies a balmy night out, burnt orange sunsets, shimmering oceans, and glowing skin dripping in gold. The playful, resort-inspired colour palette and luxe textures elevate pieces crafted for boujee babes. The brand launched successfully through an omnichannel approach, including social media, a website, an event, and packaging. Since then, Ivy&Lula has become an established jewellery brand in South Africa, with a high number of sales.

My Role: Creative Strategist, Brand Designer and Packaging Designer.