MOOD Creative Agency
Brand Strategy & Omnichannel Launch

The Client:

MOOD Creative Agency, a female-founded agency focused on influencer engagement & content marketing.

The Problem:

Develop a creative strategy to launch MOOD Creative Agency to prospective clients as a youthful, vibrant, and fun agency. Create a brand identity, website and social media experience that speaks to a contemporary audience. Answer the questions: "What should “it’s a mood” look and sound like?" and "How does this concept translate across brand touch points?"

The Audience:

Prospective clients, influencers and trend-setters.

The Outcome:

MOOD's identity was informed by the concept of a mood in a fun, trendy, and feminine way, using mood ring textures, mood-board layouts, and an ever-changing mood embodied in type. This led to an omnichannel brand launch involving brand identity development, website, and social media launch. The brand launch resulted in the successful acquisition of global clients such as Cotton On, Reebok and H&M.

My Role:

Creative Strategist, Web Designer and Brand Designer.