The Client: Glow* (owned by Vodacom) is a mobile-first media brand for young, Gen Z and Millennial South African women, with the mission to become the #1 female media brand in South Africa.

The Problem: House more than 15 of DivBrands' D2C products under a new e-commerce store with a new brand and matching collateral. Ensure a premium look despite limited time and budget.

The Solution: Our priority is a product-focused approach with a cohesive, cost-effective visual system that adapts to each product. Our brand identity is mature, premium, and celebrates all women.

The Process: Conduct market research to inform brand identity and strategy. Standardise branding, product presentation, and paid media with a product and a data-informed approach.

The Result: Successful E-commerce Store Launch. 75,000 monthly visitors with a conversion rate of 1.85%.

My Role: Creative Director