The Client: The Kind Club

The Problem: Develop a creative strategy to guide the development of a brand identity that reflects the business's mission to create a positive community of happy people wearing "kind" clothing and being kind to the environment and local charities.

The Audience: Young South Africans

The Outcome: A cohesive brand identity that speaks to kindness. The pastel colour palette is soft and reflects the style of the colour blocked product. The sticker pack adds a youthful element to the identity. The logo provides a dynamic visual solution with the simple dot of the heart on the i and the hint of a smile.

My Role: Creative Strategist and Brand Designer